Communication is Key

Most Recent Musings

Last week, I hosted a ‘Project in Progress' workshop for my Divi NYC Meetup. Projects in Progress is one of my favorite types of meetings because it is based on support, collaboration, and communication, and I am reminded how having many types of communication is key.
PLUS — everyone walks away with something crossed off their to-do list!

That is something I love to celebrate. Woo Hoo!

A few things came up in our meetup that I thought you and I could chat about.

We were getting a bunch of our tech tasks done

– but we also had that in person connection that so many are yearning for in this age of online business.

There is a fine balance these days with communications and how to navigate, website chat boxes, text messages, emails marketing, social media… Yikes!

So, how do we keep communications authentic while crossing over and back and forth from online to offline, to in between?

I have some great tips for you as well as an article I found (below) that could spur some good ideas. Want to read along?

Great! Well, a common task in the meeting was in line with what our April focus: Email.

We connected optin (subscriber) boxes from various Email Service Providers to WordPress websites. Oh too much techy talk???

Okay so, here's what about those optin boxes really matters…

Those optin boxes are a marketing tool – a really good one at that. (here's a how-to post for Aweber optin boxes creation)

But, do you know what they REALLY are? — What about them REALLY counts? They are the open door to building real and lasting communication and relationships with your potential or current customer / client and yes – this communication is key to your success in your online business.

One of the most common mistakes made in email marking is not communicating with subscribers once they've ‘opted-in' to a list.

One of the most common mistakes made in email marking is not communicating with subscribers once they've 'opted-in' to a list. Click To Tweet

Often, my clients feel like they just don't know what to say, or what to send, or how to plan all the things they want to share.

Avoidance is a general approach I see taken toward this and truth be told, I have even gone through this myself.

But… there is a better way! 🙂

Would you agree that an important key to all successes is to plan ahead and communicate authentically?

But, if you tend to get stuck on the how-to with the digital end of things, this may help…

Here's a how-to work around that you can follow:

When you personalize these interactions as much as you can, they become more natural you will get better at your communication style with it.

Write your emails as though you are talking to one person. Think about one of your favorite clients and pretend you are writing from your ‘gmail' account to that one person. Try this! and comment below to let me know if it changes how you write.

Plan Ahead: When you plan your month of marketing and plan your content, plan your emails to go with them – they all go together.

Batch write! Block time when you can just sit and write all (or many) of your emails for the month. Don't edit, just write, get thoughts out and fix and perfect and edit them later!

Batch Schedule. Get ahead of the eight ball. Schedule all your emails for the month at one time (did you know you can do that in WordPress?) and they will publish while you are off doing something else you love doing.

Build in Accountability! Setting check-ins and commitments that you share with another trusted entrepreneur is one of the most effective ‘get things done' methods around!

I encourage you to set a goal to engage with your subscribers as if it were a phone conversation. If you and I were on a call right now, I'd be saying the same things.

We would strategize and come up with the best scenario, we'd get that plan down in writing, and then we would put the content in it's proper place and schedule it.
Done, next.

This is our last week of focus on Email

…for the The Pick One Thing trainings and I came across this great article highlighting the 3 Cs — Clear, Concise and Compelling communication and these really great template that you can use and get ideas from.

Pick One Thing Training Series
Next month the focus is on List Building.

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