Communication is Key
Last week, I hosted a ‘Project in Progress' workshop for my Divi NYC Meetup. Projects in Progress is one of my favorite types of meetings because it is based on support, collaboration, and communication, and I am reminded how having many types of communication is key.
PLUS — everyone walks away with something crossed off their to-do list!
That is something I love to celebrate. Woo Hoo!
A few things came up in our meetup that I thought you and I could chat about.
We were getting a bunch of our tech tasks done
– but we also had that in person connection that so many are yearning for in this age of online business.
There is a fine balance these days with communications and how to navigate, website chat boxes, text messages, emails marketing, social media… Yikes!
So, how do we keep communications authentic while crossing over and back and forth from online to offline, to in between?
I have some great tips for you as well as an article I found (below) that could spur some good ideas. Want to read along?
Great! Well, a common task in the meeting was in line with what our April focus: Email.
We connected optin (subscriber) boxes from various Email Service Providers to WordPress websites. Oh too much techy talk???
Okay so, here's what about those optin boxes really matters…
Those optin boxes are a marketing tool – a really good one at that. (here's a how-to post for Aweber optin boxes creation)
But, do you know what they REALLY are? — What about them REALLY counts? They are the open door to building real and lasting communication and relationships with your potential or current customer / client and yes – this communication is key to your success in your online business.
One of the most common mistakes made in email marking is not communicating with subscribers once they've ‘opted-in' to a list.
Often, my clients feel like they just don't know what to say, or what to send, or how to plan all the things they want to share.
Avoidance is a general approach I see taken toward this and truth be told, I have even gone through this myself.
But… there is a better way! 🙂
Would you agree that an important key to all successes is to plan ahead and communicate authentically?
But, if you tend to get stuck on the how-to with the digital end of things, this may help…
Here's a how-to work around that you can follow:
I encourage you to set a goal to engage with your subscribers as if it were a phone conversation. If you and I were on a call right now, I'd be saying the same things.
We would strategize and come up with the best scenario, we'd get that plan down in writing, and then we would put the content in it's proper place and schedule it.
This is our last week of focus on Email
…for the The Pick One Thing trainings and I came across this great article highlighting the 3 Cs — Clear, Concise and Compelling communication and these really great template that you can use and get ideas from.