Successful Entrepreneurial Women in Business, Ep 1

Successful Entrepreneurial Women in Business, Ep 1

Women is business. What does that bring to mind for you? Well, in the past, it was very commonly one of stiff, suited (uh – shoulder pads anyone?), hard edged, and dare I say, bitchy. Thankfully, that a stereotype which is long gone. These days a woman in...
Who Is Your Ideal Client?

Who Is Your Ideal Client?

If you are like me, the old fashion process to getting this question answered, just doesn't work. Here's the thing, information like demographics, income, and family size, are hugely important to know about your target market. But, I believe it's the standard...