What do you have to offer that no one else can? What makes you so special that I NEED to work with you vs. your competitors? What is your target audience struggling with right now? What is the solution you created to help your target audience?#1 We already know our...
There is a lot of talk about finding your purpose or your WHY in marketing. We are all in business for a reason. IF you are solely in business to MAKE money, while a worthy goal, people are going to feel that and you probably won’t have many customers. IF you...
Women is business. What does that bring to mind for you? Well, in the past, it was very commonly one of stiff, suited (uh – shoulder pads anyone?), hard edged, and dare I say, bitchy. Thankfully, that a stereotype which is long gone. These days a woman in...
