You Found Your Why, Now What?

You Found Your Why, Now What?

What do you have to offer that no one else can? What makes you so special that I NEED to work with you vs. your competitors? What is your target audience struggling with right now? What is the solution you created to help your target audience?#1 We already know our...
Finding Your Why

Finding Your Why

There is a lot of talk about finding your purpose or your WHY in marketing. We are all in business for a reason. IF you are solely in business to MAKE money, while a worthy goal, people are going to feel that and you probably won’t have many customers.  IF you...
Successful Entrepreneurial Women in Business, Ep 1

Successful Entrepreneurial Women in Business, Ep 1

Women is business. What does that bring to mind for you? Well, in the past, it was very commonly one of stiff, suited (uh – shoulder pads anyone?), hard edged, and dare I say, bitchy. Thankfully, that a stereotype which is long gone. These days a woman in...